We make event success measurable
Until now, live events have hardly been measurable in a valid way. That changes with knw. We provide you with new and customizable event KPIs, analyzed by partly AI-supported tools, in just one dashboard. For your data-driven insights.

Recommended and customizable KPIs

KPIs including AI-based sentiment measurement

Clear, intuitive dashboard

All analyses clearly arranged in just one dashboard

All-inclusive service with advice

Advice before and after your analysis as well as hardware installation

Performance analysis of live events
for sustainable optimisation measures
KPIs from the areas of commitment, engagement and sentiment enable a holistic performance analysis. Further KPIs are gradually being added, also on the basis of individual customer wishes.
Sentiment analysis
with AI-based technology
Know your audience better than ever before. knw. allows you to analyze your audience's reactions per speaker or at specific touchpoints. Non-personalized and 100% privacy compliant.
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All-inclusive Service
onboarding, consulting and hardware installation
In addition to a detailed onboarding for knw. From the very beginning, we advise you on the definition of KPIs, KPI evaluations and the derivation of optimisation measures. And we install the measurement hardware on site at your event location.
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100% data security
100% data protection compliant. No collection of personalized data. Strict compliance with GDPR regulations.
All data is hosted in Germany.

Relevant KPIs for live events

For your meaningful event analysis

Further KPIs will be successively added and can also be customized.

Carbon Footprint


Using camera technology and AI-based anonymized analysis, you can measure how audience reactions are per speaker or per exhibit - even to the second. This includes analysing the 'positive energy' of participants in specific areas of the event and paying attention, in combination with certain anonymised socio-demographic data.

Positive Energy


Customer Testimonials

This is what our customers say about knw.

"With knw. our customers can evaluate audience reactions per speaker at live events - even to the second."

Lukas Kranz, Managing Director, spaces mgt

"Economic added value for events thanks to smart data analysis - our customers need such sustainable tools."

Christian Seidenst├╝cker, CEO, JOKE Event AG

knw. Score as an additional KPI
Initial orientation at a glance
The knw. Score is an additional KPI per category and results from a weighted average of the KPIs per category as a percentage value between 0% and 100% and says how well the defined target KPIs per category have been achieved. The knw. Score gives you a quick first look for orientation, even when benchmarking your events.
Customizable touchpoints
For even more targeted results
In addition to the KPIs, you can define individual touchpoints relevant to your event that should be measured. From stages with specific speakers to trade fair stands, exhibits, the catering area and the queue at the cloakroom. With knw. you can measure what matters to you.
Customisable analysis tools
For even more targeted results
knw. already integrates various tools into one platform via API. In addition, your own measurement tools can also be integrated on request.
Request more information and a demo today!
You want to know what you can get out of your event? Our event experts will contact you for a personal consultation.