about us

knw. your audience

By event experts for event experts

knw. is a product of Live Matters and Event Technology Partners

We are two established event technology service providers from Germany and the USA, with over 25 years of expertise in the planning and execution of global live events. From Fortune Global 500 and DAX companies to star concerts and global sporting events to events for initiatives, we have extensive expertise and a global network with a total of over 60 trades at over 30 global locations. and over 2,000 employees in the U.S. and EU. Of our more than 20,000 customers, 50% are from the Fortune Global 500.

About Entertainment Technology Partners

Founded in 2014, Entertainment Technology Partners (ETP) is the parent company of a global group of independent brands in the events and entertainment industry - and has been a strategic partner of Live Matters since 2021. Brands include LMG, Systems Innovation, LMG Touring & Entertainment, EventEQ and Pixl Evolution. The team of over 800 employees offers innovative solutions and technical expertise for live and/or virtual events, as well as the integration of event technology into a fixed environment. ETP helps brands grow their business in the events and entertainment industry by providing joint support in the areas of strategy, finance and logistics.


About Live Matters

Live Matters is a group of strong and unique corporate brands from the events industry. Under the umbrella of Live Matters, satis&fy AG, Habegger AG, Spaces mgt GmbH and their sub-brands are united. With an expected group turnover of more than 140 million euros (2023), Live Matters is one of the largest networks in the industry and market leader in the Germany-Austria-Switzerland (D-A-CH) region. More than 1,000 employees at 20 locations in six European countries and three locations in the U.S. are part of Live Matters.


Habegger is an event technology partner in Switzerland & Austria

Habegger is an event technology partner in Switzerland & Austria.


satis&fy is an event technology partner in Germany

satis&fy is a leading event technology service provider in the DACH region and has been certified several times as a company:


spaces mgt is a location partner in Germany

spaces mngt GmbH is a leading event location provider and our partner in Germany. In selected locations, fixed installations from knw. available.


Tawny is a AI & Analytics Partner in Germany and the USA

Tawny is a renowned software developer for sentiment analysis from Munich and is successfully active in the fields of media and market research, among other things. Tawny was recently named the 'most visionary AI start-up' by Handelsblatt and named several times as one of the most innovative young companies in Germany.